A$AP Rocky embarked on a self-discovering journey in spirits which led to a deep fascination and appreciation for the traditional distilling practices of whiskies from around the world.
A$AP ROCKY, FOUNDER
“The world as you define it”
He later realized that not only does he have the knowledge and passion for whisky to create an incredible liquid that honors the traditional practices, while fusing them together to disrupt an otherwise traditional industry.
While A$AP Rocky respects all of the traditional rules and practices of making whisky individually, he always wondered why they couldn’t be mixed.
To create Mercer + Prince™ we drew upon those distilling practices to create a blended Canadian whisky that has been aged a minimum of 4 years in American White Oak barrels and influenced by Japanese Mizunara Oak.